A global investment firm that helps build valuable businesses was looking to understand the UK fuel market and forecourt performance to inform a decision to sell a UK forecourt asset, as well as optimise performance and pricing.
The UK retail fuel market is complex and has changed significantly pre and post pandemic. Traditional methods of analysis were too simple to robustly validate market trends at a competitor, region and site level. Without a better understanding of the relative pricing dynamics of the petrol and diesel markets, it was difficult to proceed with confidence – especially when working with patchy market data from a variety of sources. In particular, validating margin opportunities through improved pricing strategy and execution required enhanced clean data and granular analysis at scale.