Picture a young marketing graduate from Lehigh University, eyes sparkling with entrepreneurial spirit, stepping off the plane in Silicon Valley. This is Christie, a New Jersey native whose career trajectory reads like a roadmap of the modern marketing landscape.
Christie's adventure began not in the gleaming towers of Wall Street, but in the bustling, innovative world of startups. Here, she didn't just dip her toes into marketing—she dove in headfirst, swimming through the currents of B2B, B2C, email, and event marketing. It was a baptism by fire, forging skills that would serve her well in the years to come.
As the world grappled with the seismic shifts of the pandemic, Christie showcased her adaptability. She seamlessly transitioned into partner marketing, taking the helm of portfolio management and crafting outbound campaigns that cut through the digital noise. It was as if she had been training for this moment all along, her startup experience preparing her for the agility required in uncertain times.
After years of riding the startup rollercoaster, Christie felt the pull towards stability and in-person collaboration. Enter Catherine from Blend, a connection that would change the course of Christie's career. The interview process was a whirlwind—two weeks that felt like a perfect storm of opportunity and readiness.
Since joining, Christie has found more than just a job; she's found a community. Catherine, her beacon of support, doesn't just schedule meetings—she creates experiences. Monthly catch-ups over coffee in Citi's lobby and holiday parties aren't just social events; they're the threads that weave together the fabric of the Blend team.
“[At Citi] I found that there are consultants on your floor that you don’t even know are from Blend until you meet them there. And then you have a new connection!” shares Christie
Catherine's unique approach of dubbing long-time consultants as 'town mayors' isn't just quirky—it's genius. These seasoned professionals become the welcoming committee, ensuring that new team members like Christie don't just join a company, but become part of a thriving ecosystem.
Two years at Citi have flown by, and Christie has left her mark on not one, not two, but soon to be four portfolios. She's not just attending partner meetings; she's orchestrating them, reviewing status documents, campaigns, and strategies with the precision of a conductor leading a symphony.
Christie's role is a juggling act of epic proportions. Securing fair lending, managing funding, navigating legal waters, and overseeing marketing calendars—she does it all with a grace that belies the complexity of her tasks. Her mission? To drive engagement, fuel revenue growth, and boost customer retention, all while keeping a vigilant eye on the budget to ensure every dollar works as hard as she does.
Ask Christie about her favorite part of her current portfolio, and her face lights up as she talks about her team. "I learn from them every day," she says, her voice filled with admiration. The Marketing and Partner Management team isn't just a group of colleagues; they're idea generators, turning meetings into electrifying brainstorming sessions where creativity knows no bounds.
“It’s enjoyable to have that type of discourse with your team where everyone’s just really excited about it and trying to come up with new ideas.” says Christie
Christie thrives in this environment of dynamic discourse. She recalls a time when they enhanced a monthly campaign, dissecting everything from placement to demographics to in-store signage. It's this kind of collaborative problem-solving that gets her out of bed in the morning.
Her crowning achievement? A six-month campaign that was less of a marketing strategy and more of a marketing symphony. In-store promotions, point-of-sale tactics, intercom announcements, checkout lane messaging, emails, mobile app integrations, and website placements all played their part in this multifaceted masterpiece.
Christie's advice to fellow consultants is a rallying cry for continuous growth:
1. Be a sponge: Absorb knowledge from colleagues, webinars, and professional networks like LinkedIn.
2. Speak up: In collaborative environments, your voice matters. Suggest improvements and embrace new challenges.
3. Set milestones: Whether quarterly, monthly, or annually, goals are your compass.
4. Embrace feedback: See setbacks not as failures, but as steppingstones to success.
5. Find a mentor: A guiding hand can illuminate the path ahead.
As Christie looks to the future, she sees herself not just climbing the corporate ladder, but building new rungs for others to follow. She envisions a leadership role where she can craft strategic initiatives and pay forward the mentorship she's received.
Her experience with Blend, working across multiple managers and portfolios, hasn't just prepared her for the next chapter—it's written the prologue for an epic career saga.
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As Christie continues to make her mark in the vast landscape of Citi, one thing is clear: her story is far from over. It's merely the end of the beginning, with countless exciting chapters yet to unfold.
Picture a young marketing graduate from Lehigh University, eyes sparkling with entrepreneurial spirit, stepping off the plane in Silicon Valley. This is Christie, a New Jersey native whose career trajectory reads like a roadmap of the modern marketing landscape.
Christie's adventure began not in the gleaming towers of Wall Street, but in the bustling, innovative world of startups. Here, she didn't just dip her toes into marketing—she dove in headfirst, swimming through the currents of B2B, B2C, email, and event marketing. It was a baptism by fire, forging skills that would serve her well in the years to come.
As the world grappled with the seismic shifts of the pandemic, Christie showcased her adaptability. She seamlessly transitioned into partner marketing, taking the helm of portfolio management and crafting outbound campaigns that cut through the digital noise. It was as if she had been training for this moment all along, her startup experience preparing her for the agility required in uncertain times.
After years of riding the startup rollercoaster, Christie felt the pull towards stability and in-person collaboration. Enter Catherine from Blend, a connection that would change the course of Christie's career. The interview process was a whirlwind—two weeks that felt like a perfect storm of opportunity and readiness.
Since joining, Christie has found more than just a job; she's found a community. Catherine, her beacon of support, doesn't just schedule meetings—she creates experiences. Monthly catch-ups over coffee in Citi's lobby and holiday parties aren't just social events; they're the threads that weave together the fabric of the Blend team.
“[At Citi] I found that there are consultants on your floor that you don’t even know are from Blend until you meet them there. And then you have a new connection!” shares Christie
Catherine's unique approach of dubbing long-time consultants as 'town mayors' isn't just quirky—it's genius. These seasoned professionals become the welcoming committee, ensuring that new team members like Christie don't just join a company, but become part of a thriving ecosystem.
Two years at Citi have flown by, and Christie has left her mark on not one, not two, but soon to be four portfolios. She's not just attending partner meetings; she's orchestrating them, reviewing status documents, campaigns, and strategies with the precision of a conductor leading a symphony.
Christie's role is a juggling act of epic proportions. Securing fair lending, managing funding, navigating legal waters, and overseeing marketing calendars—she does it all with a grace that belies the complexity of her tasks. Her mission? To drive engagement, fuel revenue growth, and boost customer retention, all while keeping a vigilant eye on the budget to ensure every dollar works as hard as she does.
Ask Christie about her favorite part of her current portfolio, and her face lights up as she talks about her team. "I learn from them every day," she says, her voice filled with admiration. The Marketing and Partner Management team isn't just a group of colleagues; they're idea generators, turning meetings into electrifying brainstorming sessions where creativity knows no bounds.
“It’s enjoyable to have that type of discourse with your team where everyone’s just really excited about it and trying to come up with new ideas.” says Christie
Christie thrives in this environment of dynamic discourse. She recalls a time when they enhanced a monthly campaign, dissecting everything from placement to demographics to in-store signage. It's this kind of collaborative problem-solving that gets her out of bed in the morning.
Her crowning achievement? A six-month campaign that was less of a marketing strategy and more of a marketing symphony. In-store promotions, point-of-sale tactics, intercom announcements, checkout lane messaging, emails, mobile app integrations, and website placements all played their part in this multifaceted masterpiece.
Christie's advice to fellow consultants is a rallying cry for continuous growth:
1. Be a sponge: Absorb knowledge from colleagues, webinars, and professional networks like LinkedIn.
2. Speak up: In collaborative environments, your voice matters. Suggest improvements and embrace new challenges.
3. Set milestones: Whether quarterly, monthly, or annually, goals are your compass.
4. Embrace feedback: See setbacks not as failures, but as steppingstones to success.
5. Find a mentor: A guiding hand can illuminate the path ahead.
As Christie looks to the future, she sees herself not just climbing the corporate ladder, but building new rungs for others to follow. She envisions a leadership role where she can craft strategic initiatives and pay forward the mentorship she's received.
Her experience with Blend, working across multiple managers and portfolios, hasn't just prepared her for the next chapter—it's written the prologue for an epic career saga.
As Christie continues to make her mark in the vast landscape of Citi, one thing is clear: her story is far from over. It's merely the end of the beginning, with countless exciting chapters yet to unfold.
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