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In the hallowed halls of Bucknell University, while many students pursued singular paths, Brooke was weaving together threads from seemingly disparate worlds. English Literary Studies formed her foundation, but she colored outside the lines with minors in Business Entrepreneurship and Classics—creating a tapestry of knowledge that would later become her unique advantage in the marketing landscape.
Her academic journey wasn't confined to campus borders. Greece beckoned, offering ancient wisdom and new perspectives. Though the global pandemic of 2020 abruptly curtailed her international adventure, the experience left an indelible mark—a testament to her adaptability and global mindset that continues to inform her approach to challenges.
Fresh from graduation, Brooke stepped into the corporate arena at Oracle as a Business Development Consultant. The role offered valuable lessons, but something wasn't quite clicking. With the clarity that comes from honest self-reflection, she recognized that her passion lay not in sales but in the storytelling realm of marketing.
"I realized I wanted to create narratives, not just sell products," Brooke reflects. "Marketing offered the perfect blend of creativity and strategy that resonated with my background in literature and business."
This realization sparked a pivot to a Demand Generation Marketing Campaign Manager role, where she honed her skills in field marketing and sales enablement. But Brooke's journey was just beginning, and her hunger for growth led her to seek new horizons.
Enter Blend—and a LinkedIn connection with recruiter, Michaela Hennessy, that would open doors to American Express and a role that perfectly aligned with her evolving aspirations.
"Michaela was incredibly helpful and supportive," Brooke shares, her voice warm with appreciation. "She was easy to talk to, gave great interview advice, and really kept me in the loop the entire time."
Today, Brooke orchestrates Prospect Direct Mail efforts for the Business Gold Card at American Express—a role that marries her love of physical media with her marketing expertise. In a world increasingly dominated by digital experiences, she finds unique satisfaction in creating something tangible.
"I like that I'm working on a physical product," she says with genuine enthusiasm. "It's kind of cool to see the mail come in and know that I had a hand in what's going out to customers."
This role isn't just about creating marketing materials; it's about building bridges between teams. Working cross-functionally with creative teams, compliance, legal, and print vendors, Brooke has become a conductor of sorts, ensuring that each monthly campaign comes together harmoniously.
Her Construction Multiplier Test stands as a testament to her innovative approach—a campaign specifically crafted for professionals in the construction industry that yielded exceptional results.
"It performed incredibly well," she notes with pride. "It's opened up new opportunities for us to explore other industries and how we can better speak to them through direct mail."
In the landscape of consulting, Brooke has discovered a unique advantage: the dual support systems of Blend and American Express. This twin pillar of professional backing has become a cornerstone of her success.
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This support extends beyond day-to-day work to encompass her academic pursuits. Currently pursuing a Master of Science in Marketing, Analytics, and Strategy, Brooke is deepening her expertise while applying classroom concepts directly to her campaigns at American Express—a real-time laboratory for testing theories and refining approaches.
Brooke's story isn't confined to corporate accomplishments. Her passion for wellness has found expression in her role on the GCS Health & Wellness Committee at American Express, where she helps coordinate fitness events and promotes workplace wellbeing.
Literature remains her first love—a thread connecting her past to her present. As an avid reader, she finds inspiration and renewal in stories, much like the one she's writing with her own career.
Looking ahead, Brooke's vision extends beyond personal achievement to fostering growth in others. She aspires to leadership that prioritizes collaboration and people-first environments.
"I want to lead a team someday," she shares, her eyes bright with possibility. "I love working with others, and I've really enjoyed being in an environment where people genuinely want to collaborate."
Her father, who sparked her early interest in sales, remains a guiding influence—a reminder that our earliest mentors often shape our most enduring ambitions.
From the classics of ancient Greece to the cutting edge of modern marketing, Brooke's journey is a testament to the power of interdisciplinary thinking and authentic passion. She's crafted a career that doesn't just leverage her diverse skills but celebrates them—finding strength in the very uniqueness of her path.
Her story reminds us that the most compelling careers aren't built on conformity but on the courage to blend diverse interests into something uniquely powerful. As she continues to grow at American Express with Blend's support, one thing is certain: this is just the beginning of Brooke's remarkable story.
In the hallowed halls of Bucknell University, while many students pursued singular paths, Brooke was weaving together threads from seemingly disparate worlds. English Literary Studies formed her foundation, but she colored outside the lines with minors in Business Entrepreneurship and Classics—creating a tapestry of knowledge that would later become her unique advantage in the marketing landscape.
Her academic journey wasn't confined to campus borders. Greece beckoned, offering ancient wisdom and new perspectives. Though the global pandemic of 2020 abruptly curtailed her international adventure, the experience left an indelible mark—a testament to her adaptability and global mindset that continues to inform her approach to challenges.
Fresh from graduation, Brooke stepped into the corporate arena at Oracle as a Business Development Consultant. The role offered valuable lessons, but something wasn't quite clicking. With the clarity that comes from honest self-reflection, she recognized that her passion lay not in sales but in the storytelling realm of marketing.
"I realized I wanted to create narratives, not just sell products," Brooke reflects. "Marketing offered the perfect blend of creativity and strategy that resonated with my background in literature and business."
This realization sparked a pivot to a Demand Generation Marketing Campaign Manager role, where she honed her skills in field marketing and sales enablement. But Brooke's journey was just beginning, and her hunger for growth led her to seek new horizons.
Enter Blend—and a LinkedIn connection with recruiter, Michaela Hennessy, that would open doors to American Express and a role that perfectly aligned with her evolving aspirations.
"Michaela was incredibly helpful and supportive," Brooke shares, her voice warm with appreciation. "She was easy to talk to, gave great interview advice, and really kept me in the loop the entire time."
Today, Brooke orchestrates Prospect Direct Mail efforts for the Business Gold Card at American Express—a role that marries her love of physical media with her marketing expertise. In a world increasingly dominated by digital experiences, she finds unique satisfaction in creating something tangible.
"I like that I'm working on a physical product," she says with genuine enthusiasm. "It's kind of cool to see the mail come in and know that I had a hand in what's going out to customers."
This role isn't just about creating marketing materials; it's about building bridges between teams. Working cross-functionally with creative teams, compliance, legal, and print vendors, Brooke has become a conductor of sorts, ensuring that each monthly campaign comes together harmoniously.
Her Construction Multiplier Test stands as a testament to her innovative approach—a campaign specifically crafted for professionals in the construction industry that yielded exceptional results.
"It performed incredibly well," she notes with pride. "It's opened up new opportunities for us to explore other industries and how we can better speak to them through direct mail."
In the landscape of consulting, Brooke has discovered a unique advantage: the dual support systems of Blend and American Express. This twin pillar of professional backing has become a cornerstone of her success.
This support extends beyond day-to-day work to encompass her academic pursuits. Currently pursuing a Master of Science in Marketing, Analytics, and Strategy, Brooke is deepening her expertise while applying classroom concepts directly to her campaigns at American Express—a real-time laboratory for testing theories and refining approaches.
Brooke's story isn't confined to corporate accomplishments. Her passion for wellness has found expression in her role on the GCS Health & Wellness Committee at American Express, where she helps coordinate fitness events and promotes workplace wellbeing.
Literature remains her first love—a thread connecting her past to her present. As an avid reader, she finds inspiration and renewal in stories, much like the one she's writing with her own career.
Looking ahead, Brooke's vision extends beyond personal achievement to fostering growth in others. She aspires to leadership that prioritizes collaboration and people-first environments.
"I want to lead a team someday," she shares, her eyes bright with possibility. "I love working with others, and I've really enjoyed being in an environment where people genuinely want to collaborate."
Her father, who sparked her early interest in sales, remains a guiding influence—a reminder that our earliest mentors often shape our most enduring ambitions.
From the classics of ancient Greece to the cutting edge of modern marketing, Brooke's journey is a testament to the power of interdisciplinary thinking and authentic passion. She's crafted a career that doesn't just leverage her diverse skills but celebrates them—finding strength in the very uniqueness of her path.
Her story reminds us that the most compelling careers aren't built on conformity but on the courage to blend diverse interests into something uniquely powerful. As she continues to grow at American Express with Blend's support, one thing is certain: this is just the beginning of Brooke's remarkable story.
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