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Thought Leadership: Data Optimization

Our Data Optimization practice focuses on identifying the most valuable internal and external data sources that can be used to create high performance target audiences. We use our Data Optimization platform to evaluate 100’s of data sources using an analytical, unbiased approach with an eye towards driving high performance for our clients’ addressable marketing programs. We generate impact in the form of cost savings through more efficient data sourcing and high marketing ROI driving increased response and conversion rates.

 Thought Leadership Activities

  • The power of blending first, second and third party data sources

  • Analytical approaches to maximizing marketing ROI