Blend was recognized today as an official Certified Composable Services Provider by Hightouch, the leading Data Activation company. Companies with this designation have been carefully reviewed and selected for their demonstrated expertise and track record in supporting the adoption of Composable Customer Data Platforms among enterprise companies.
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A Composable CDP is a new technical architecture for how businesses manage and activate their customer data for marketing programs. The Composable CDP transforms an existing cloud data warehouse into the central repository of customer data in a company. This novel approach is disrupting the industry by enabling businesses to personalize emails, advertising, and other customer experiences more quickly, more cheaply, and more effectively than traditional solutions. The Composable approach achieves these results by turning a company’s existing data warehouse investment into the center of its marketing technology stack. Because this is a new way of managing customer data, service providers with the skill to help enterprises adopt this approach are rare. The companies selected for recognition in this program were selected on the basis of their:

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• Track record of delivering event collection, data warehouse configuration, data
transformation, and data activation projects to enterprise customers
• Staffing allocation to Composable CDP projects
• Demonstrated thought leadership on the topic of Composable technology

“Blend is leading the way in Composable CDP thinking thanks to their mastery of data-first and customer-first solutions that drive innovation in marketing and analytics.” said Tejas Manohar, co-CEO and Founder of Hightouch. “We have seen them increase the quality and impact of customer data programs for their clients while also saving valuable investment and resources, and we are grateful to announce them as a launch partner.”

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Certified Composable Services Providers receive specialized training, access to private educational resources, elevated service levels on behalf of customers, and early access to new product innovation. They are also listed in a directory for easy identification by potential customers.
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‍About Blend: Blend360 is a leading data science solutions provider specializing in integrating data and advanced analytics into large, complex enterprises. With a team of top-tier data scientists, data engineers, modeling SMEs, and digital transformation SMEs, Blend360 is at the forefront of driving digital transformations, enabling enterprises to leverage their data in unprecedented ways. Learn more about Blend Partners.