Feng Jia


Thought Leadership: Predictive Analytics

Who wouldn’t want to be able to predict the future?  In many cases, we can.  The practice of predictive analytics allows us to make our best guesses (supported by data of course) as to how things are going to play out in certain situations, and under certain conditions.  The use of this approach is a necessary practice when it comes to Marketing.  For example, sifting through massive amounts of data, trying to find the right prospects or customers to send offers to can be very expensive and can provide little to no return.

Predictive Analytics is a core competency and service areas at BLEND360. Our team is blended with veterans from the DbM industry with over 15-20 years’ experience, as well as a new breed of Data Scientists who are experts on modern machine learning and AI algorithms.

We leverage predictive analytics, utilize online and offline, 1st and 3rd party data to help our clients drive their prospects/customers targeting for acquisition, cross-sell / up-sells and retention in today's omni-channel world.

Thought Leadership Activities

  • Online and offline data ingestion

  • Adoption of cloud and SaaS model

  • Proliferation of machine learning algorithms and modern data science technologies

  • Real-time and adaptive predictive analytic