Bo Chipman Thought Leader Adobe

Bo Chipman

 

Thought Leadership: Adobe Solutions

Adobe’s Experience Cloud enables effective people-based marketing across the full customer life-cycle. It can fundamentally change the way marketers interact with consumers. However, many organizations fail to realize the full value of their Adobe investments. Implementations are often underutilized or abandoned because organizations lack the technical expertise, processes or structure to harness the power of Adobe solutions.

Blend 360 can help. We work with companies to increase ROI from existing Analytics, Audience Manager, Target and Campaign installations through design, execution and measurement of high impact use cases. Our Adobe team leverages its expertise, strategic partnerships, and proprietary functionality to increase adoption, maturity and return on investment.

Thought Leadership Activities

  • Adobe Use Cases to improve ROI

  • Data Privacy Regulation Readiness (i.e., GRDP and CCPA)